Advertising in a Global World
LATEST CAMPAIGNS
Hasbro | 40 Blades of Grass: A Game of Dares
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The purpose of this campaign is to introduce a brand new game for Hasbro to launch in order to prove that traditional games aren't outdated, given the rise of technology.
This game twist on the traditional game of Truth or Dare with the difference being that it is a card game solely focused on dares that individuals are required to complete in order to win the game.
To make this project effective, thorough research and analyses were done on current marketing strategies being done by Hasbro as well as the target market. After acquiring all the necessary information, 40 Blades of Grass was created, followed by a comprehensive advertising campaign that implemented promotion strategies for the game, a budget and timeline of the campaign.
Ray-Ban Social Media Integrated Campaign
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This project was produced with the intent of forming greater brand awareness around the Ray-Ban company through various types of social media advertising.
For this campaign, thorough research and analyses were conducted on the history o the Ray-Ban brand, the current audience for the company, and the competition of the business.
Once all the information was gathered, a campaign was designed with the focus being social media advertising. The platforms that best fit the Ray-Ban brand were researched, a timeline of the campaign was provided, as well as executions of sample advertisements that would be used throughout the project.
Target International Advertising Campaign
This was a targetted research and analysis project centered around the introduction and integration of the Target brand into South African markets.
For this engagement, through research was conducted and analysis on Target's corporate branding and history, the targeted marketing preferences for the company/region as a whole, and current effective advertising technique examples within South African consumer markets.
Following these steps, a comprehensive and adaptable advertising strategy was developed along with executions recommendations in an easily understandable and presentable format.