Advertising in a Global World
RESUME
Professional
info
Over the course of my collegiate experience at Appalachian State University, I have dedicated myself to the pursuit of an education focused on the areas of Advertising and International Business. As of early May 2018, I have graduated and am pursuing further development and exposure on a professional level. As a recent graduate, it is a primary objective of mine to seek out and engage with professional opportunities that will allow me to utilize the communication, leadership and team building skills that I have cultivated along my pre-professional journey thus far. Over these past several years, I have developed a more creative and strategic approach to my study of and engagement within the industry. I desire the responsibility of a leadership role, appreciate the engagements of shared work environments, as well as respecting personal involvement and responsibility. In my personal and professional endeavors, I am eager, passionate, ambitious and possess strong drive and motivation for excellence in everything I do. During my Junior year in college, I spent a semester studying abroad at Radboud University in Nijmegen, Netherlands, which allowed me to expand my exposure to international markets and cultures. In addition to a myriad of professional soft skills, I have developed advanced proficiencies in both the Microsoft Office and Hootsuite Platform software programs. My achievement of a 3.47 GPA and active participant in several on-campus organizations such as the Lambda Pi Eta Honors Society demonstrate my dedication to engagement and achievement.
Skills
Advertising
Campaign Monitor
Campaign Management
Communication
Content Writing
Design
Digital Marketing
Email Marketing
Event Management
G Suite
Google Analytics
HubSpot software
Inbound Marketing
Infusionsoft
Marketing
Moz
Project Development
Qualitative Research
Quantitative Research
Research Analysis
SEMRush
Social Media Marketing
Technologically Proficient
Trello
Verbal Communication
Certifications
Work
experience
LeadVision LLC | Digital Content Specialist
Charlotte, NC
December 2018 - March 2019
While at LeadVision, I've expanded upon my digital content and marketing skills through:
• Writing and editing compelling marketing content that is optimized for SEO, including SEM ad content, develop promotional page copy, and email newsletters.
• Developing and updating copy for the brand websites
• Planning and crafting B2B and B2C email marketing campaigns.
• Understanding the product vertical(s) and clearly explaining technical subject matter to technical and non-technical audiences.
• Updating and managing digital content across B2B and B2C websites and email campaigns, including promotional spots, photos, links, videos, and marketing copy.
• Updating and managing database content, including product descriptions and features.
• Researching, reviewing, analyzing, and updating existing marketing copy or creating new copy to improve customer messaging.
"LeadVision is quickly becoming the leader in lead generation for niche markets. Through a combination of inbound marketing techniques, our team of experts generates sales leads for products and services in industries such as industrial equipment, solar power, and moving. We are a creative bunch who seek out obscure markets and insert ourselves to provide marketing support to hundreds of companies in over seven countries."
VELUX America | Email Marketing Specialist
Fort Mill, SC
July 2018 - Present
While working at VELUX America as the Email Marketing Specialist, I have had the opportunity to strengthen my creative, communication and inbound marketing skills through:
• Creating innovative content and deploying on-brand marketing messages
• Performing daily email marketing activities (design, set up, scheduling, testing, etc.)
• Delivering one-time, recurring, triggered and dynamic, content-driven campaigns (small, regional and nation-wide)
• Communicating with the sales force and marketing departure teams
• Following quality assurance process to ensure accurate content and on-time campaign deliveries
• Monitoring effectiveness of campaigns and relevant key performance indicators
• Developing and maintaining a clear and consistent brand voice
• Understanding CAN-SPAM law and its requirements
• Proficiencies in Campaign Monitor and HubSpot software
"For more than 75 years the VELUX Group has created better living environments by bringing daylight and fresh air into people's homes all over the world. Our products help create bright, healthy, energy-efficient places in which to live, work, learn and play."
Appalachia Cookie Company | Brand Ambassador and Product Awareness Agent
August 2017 - March 2018
My time at Appalachia Cookie Company as a Brand Ambassador and Product Awareness Agent allowed me to further expand upon my communications and businesses skills through:
• Utilizing effective interpersonal skills through interactive product promotion and sales
• Efficiently communicating and promoting the company's products to the varied demographics of the Appalachian State University student body
• Developing research and providing sound marketing strategies to build upon the company's brand image and awareness
"It is Appalachia Cookie Company’s goal not only to bake and deliver a high-quality product to our customers but also to better the community and environment in which we operate. A healthy community means a healthy business. We hope that you will join us in this goal and not only become our customer but also our friend."
The Variable Advertising Agency | Advertising Internship
August 2016 - December 2016
During my time at The Variable as an Advertising Intern, I advanced my Communications, PR and Advertising skills through:
• Developing insightful research for current projects
• Enhancing my organizational and time management skills
• Expanding and strengthening my communication, presentation and project development skills overall
"The Variable is a growth company that creates value in people’s lives. Clients rely on our expertise in strategy, media, advertising and design to develop people-friendly experiences of their brand and to deliver profound results for their business. We consult, create and engage to solve the right problems with the simplest solutions, from integrated campaigns to new products and services."
Zoës Kitchen | Brand Ambassador, Hostess/Cashier
May 2015 - August 2016
As a Brand Ambassador, Hostess and Cashier at Zoës Kitchen, I built upon my Communication, Leadership and Team Building Skills through:
• Effectively promoting the company's mobile application, thus becoming nationally recognized and receiving high name recognition at Zoës Kitchen
• Providing excellent customer service to customers
• Demonstrating diligence and building upon organizational skills
• Adapting to a quick-paced environment and developing flexibility skills
• Providing a friendly, inclusive attitude towards the team and the customers
"Our mission is to Deliver Goodness from the Inside Out. Team members at Zoës Kitchen are encouraged and inspired to make a difference by delivering excellent service to our guests and delivering goodness through our fresh Mediterranean food."
The Ranson House | Assistant Event Planner
October 2013 - December 2014
My time at The Ranson House as an Assistant Event Planner, I honed Event Planning, Coordinating and Communication skills through:
• Established site setup and management for individual events
• Assisted Event Planner Managers in their interactions with clients
• Provided support to list of clientele
• Remained informed of client’s industry/segment
*The owners of the business of since retired and sold The Ranson House business
Hootsuite Platform
HubSpot Email Marketing
HubSpot Inbound
HubSpot Inbound Marketing
HubSpot Social Media
Microsoft Office
Resume
View PDF version of Resume here:
Education
Appalachian State University | Boone, NC USA
August 2015 - May 2018
During my time at Appalachian State University, I have dedicated myself to an education that focused on Advertising in Communications and International Business. My advertising curriculum focused on internet communication, international advertising, professional ethics, and topics helping to cultivate my knowledge. The skills gained through the program have manifest in the creative and business aspects of advertising. The International Business curriculum included economics, marketing, and business ethics. I ended with a 3.47 GPA in my major and a 3.33 GPA overall. I was also an active participant in the Lambda Pi Eta Honors Society. These factors demonstrate my proficiency in the field.
"Appalachian State University aspires to be the destination institution for dedicated students who seek challenging academic programs and co-curricular experiences, engaged faculty and a vibrant campus culture that will shape them into engaged, responsible global citizens. Inspired by the
ideal of sustainable community, we seek to deliver the Southeast’s best comprehensive, progressive education. Additionally, the university will provide excellent value; will be an influential world citizen; and will develop a distinctive identity built on the university's strengths, location and tradition."
Radboud University | Nijmegen, The Netherlands
January 2017 - July 2017
Study Abroad
A requirement of my International Business curriculum consisted of the opportunity to study abroad. While studying abroad, I expanded my exposure to international markets and culture.
"Radboud University is a comprehensive, internationally-oriented university that aspires to be one of the best in Europe. Together with Radboudumc, we have created an intellectual environment that inspires and challenges our students and staff so that they can extend the scope of academic disciplines and benefit society.
Radboud University challenges its students to actively participate in the academic community and trains them to be critical and committed academics, with their own views regarding scholarship and society, who will take up responsible positions in a society which is becoming increasingly internationalized.
The university’s academic staff come from all over the world, and a large proportion of our student population has spent at least some months studying at a university abroad."