Advertising in a Global World
Target
An International Advertising Campaign
Advertising through the media:
Television | Social Media | Internet
This an example of a television advertisement that would be used in South Africa to introduce the Target Corporation.
87% of the South African population watches television on a daily basis, making it a viable media platform to advertise on
Television has been found to provide long-lasting impressions on its viewers, having the biggest effect on purchase intentions
Television Advertising
Social Media Advertising
This an example of a social media advertisement that would be used in South Africa to introduce the Target Corporation. The social media platform being used for this advertisement is Facebook.
Facebook is currently the top media site in South Africa, making it the perfect social media platform for the campaign to use.
This an example of a social media advertisement that would be used in South Africa to introduce the Target Corporation. The social media platform being used for this advertisement is Instagram.
More than 30 million pieces of social media content are shared on a monthly basis.
Social Media Advertising
Internet Advertising
This an example of a social media advertisement that would be used in South Africa to introduce the Target Corporation. The social media platform being used for this advertisement is Instagram.
Internet usage skyrocketed from 15,000 users in 2003 to over 1 million users in 2008.
More than 30 million pieces of social media content are shared on a monthly basis.