Ray-Ban Campaign

A Social Media Integrated Campaign

Take a minute to think: what does it mean to be fearlessly authentic to you?

To us, being fearlessly authentic means to feel confident in your own skin; to know that being your own self is enough.

When you research the Ray-Ban brand, you'll find the company's tagline to be "Genuine Since 1937". So, when designing this campaign, we couldn't pass up the opportunity to make the title something that reflects the brand's own motto. Ray-Ban remains genuine by offering unique products accustomed to the brand; products that allow its customers to feel fearlessly authentic.

Be Fearlessly Authetntic

Social Media Advertising

Platforms that are more image-oriented

Platforms that tell stories

Greater awareness of existing Ray-Ban platforms

Timeline

This timeline represents a breakdown of the integrated campaign and the measures that would be taken each month to ensure its success.

Each month consists of a different and unique way Ray-Ban would implement social media to keep this campaign alive; it includes interactive opportunities for its market (such as photo contests and submitting personal stories), as well as, updates from the brand itself to gain a better understanding of its core values and beliefs.

The planned duration of this campaign is one calendar year.

Hover mouse over image to view the timeline from July - December